Media Innovation Week
23 september 2019, 08:00–27 september 2019, 20:30
Hamburg en Berlijn
INMA will guide you through news industry best practices and strategies from the leading European news media companies, with a special emphasis on Germany: a European News Media Conference, a Local Reader Revenue Symposium, a German Media Study Tour and an editorial-focused Scoopcamp specifically for innovative storytellers. All in one week.
European News Media Conference
Overall Theme: Optimising the balance between reader and advertising revenue for news brands. Europe's best case studies for growing news companies' revenue, brand and audience
Local Reader Revenue Symposium
Mather Economics is bringing together leading practitioners from around the world for a discussion of reader revenue innovation and best practices. The speakers will address how best to grow long-term revenue streams across both print and digital audiences while preserving advertising inventory and revenue. These insights will be relevant to publishers of all sizes, from global brands to local publishers. Expect to learn the results of original INMA and Mather research into digital subscriber acquisition, retention, and lifecycle management; meet executives behind the best practices from leading publishers in the field; dive into case studies of revenue models beyond content subscriptions, and get inspired by innovators in digital marketing to digital audiences.
One full day specifically for storytellers, editors and journalists. Under the overarching theme "New storytelling" more than 200 journalists and innovators discuss trends and issues at the intersection of writing and editing, programming and product development. The all-day conference focuses on the topics like data journalism, social media and above all new storytelling in digital media. A extensive day on digital storytelling with keynote presentations in the morning and hands-on workshops in the afternoon.
German Media Study Tour
Covering both Hamburg and Berlin, join INMA on a deep-dive, two-day Study Tour of leading German newspaper publishers intersected with innovative startups. Learn European best practices to grow audience, revenue, and brand from fast-changing European media companies. With a good mixture of national brands, regional and local brands, pure players, a news agency, and several startup companies. Visits will include: Axel Springer, Funke Media Group, DPA, NOZ Digital, and t-online.de.